Viacom18 Motion Pictures announced the launch of its digital content brand - Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by creating contemporary, engaging and path breaking content for online audiences. The brand offers a host of web series, short films and non-traditional formats with unconventional narratives.

Commenting on the development, Ajit Andhare, COO, Viacom18 Motion Pictures, says in a press statement, "Having conquered the big screen through unconventional narratives, it is time for Viacom18 Motion Pictures to make its mark in the rapidly emerging digital content space...Through Tipping Point, Viacom18 Motion Pictures will evolve from being a film studio into a holistic content studio, reaching beyond theatrical offerings into millions of screens on mobile and personal devices with its unique storytelling."

As a part of the Tipping Point's offering, the brand has announced collaborations with some of the best from the entertainment industry. The list of soon to be launched web series include - 'X Ray - Selected Satyajit Shorts', a 12-part series presentation directed by the national award-winning filmmaker, Srijit Mukherji, an untitled crime thriller created by Imtiaz Ali, 'Jamtara' a story about a small district in Jharkhand, known to be India's phishing capital, directed by Soumendra Padhi and 'Best Days', a psychological thriller by Abhishek Sengupta of the web-series Lakhon Mein Ek fame. – Afaqs