Sun TV Network is contemplating launching a new channel and is also working on its entry into other regions.
The 2,963-crore company is evaluating strategies for its entry into Marathi and Bengali markets, which will mark its expansion beyond the South. It is also working on launching a new general entrainment channel soon, said a report of ICICI Securities, quoting the company management’s remarks during the fourth quarter investors’ conference call.
The company management told analysts that their IPL franchisee would achieve break-even during this fiscal thanks to a higher pool of revenue.
“The viability of this model has gone up on account of much higher spending by the broadcaster to win IPL rights compared to the earlier one,” said the report. – The Hindu Business Line