Mathrubhumi Group’s television channel will now be available on streaming platform Hotstar. The strategic tie up will offer the Malayalam news channel in reaching out to new TG’s and new advertisers for the channel.
The deal will enable Mathrubhumi News to present its wide variety of popular talk shows, news discussion show like Super Prime Time, and programs including Yatra, Dhim Tharikida Thom, Nalla Vaartha, Chakkarapanthal etc, to a premium spectrum of users.
MV Shreyams, Jt Managing Director, Mathrubhumi Group, said, “Mathrubhumi News in the most reliable and impactful news platform, we are happy to partner with Hotstar and reach out to an entirely new audience to the MB News community, the platform looks promising and future ready and it’s the need of the hour to be on such a destination.”
The Mathrubhumi News channel will be available under the section of News – Malayalam in Hotstar, ( http://www.hotstar.com/mathrubhumi-news/1000119186 ) the audience will be able to get live feeds of the news channel through this arrangement. – Exchange for Media