The use of SVoD services has surged ahead in UK, according to official figures. Close to half of all adults said they had watched Netflix, NOW TV, Amazon Prime Video or a similar Internet-based service over the past three months.

That compares to less than a third of respondents in 2016, the last time the figure was given.

The data is contained in the Office for National Statistics’ annual Internet Access and Use report. The study also indicates that the percentage of households with some kind of internet access has not changed since last year, remaining at 90 per cent. But it does suggest that usage has increased, with 86 per cent of over-16s reporting that they use the net daily or almost every day. The prior year, the figure was 80 per cent.

In addition, for the first time the survey says that 100 per cent of households with children living in them have Internet access.

The activities that saw the biggest gains over the past two years were:

  • Watching video-on-demand from commercial services – 46 per cent had done so over the last three months, up from 29 per cent in 2016
  • Watching videos from YouTube and similar platforms – 62 per cent, up from 47 per cent.
  • Listening to net-streamed music – 58 per cent, up from 49 per cent.
  • Internet banking – 69 per cent, up from 60 per cent.
  • Selling goods or services over the Internet – 25 per cent, up from 18 per cent.

– Advanced Television