Wavemaker India has announced the appointment of Karthik Nagarajan as chief content officer.

Nagarajan was leading the content practice at GroupM prior. The team at Quasar, the creative and technology agency will report to him. 

Kartik Sharma, CEO, Wavemaker – South Asia, said, “Content is at the heart of our value proposition along with media and technology. These three pillars drive our rapid growth planning agenda. With Karthik coming on board, I am confident we will be able to elevate our content narrative through his vision and drive growth and innovation.”

Nagarajan said, “Content has given brands an opportunity to create occasions of conversation, that are relevant to the purchase journey. We are at an inflection point in the business of content in India, where brands have a unique opportunity to not just ride this wave but also shape this industry. And I firmly believe that Wavemaker is uniquely positioned to drive this change for our clients.”-Campaign India