Netflix Inc. may look at licensing deals and produce more local language content in India, as the world’s largest independent video streaming company looks to strengthen its presence in an increasingly crowded market. The US-based company entered India in January and competes with nearly a dozen online video streaming sites or applications such as NexGTv, Star India’s Hotstar, Sony Liv, YuppTV, Spuul, Eros Now, Hungama, Ditto TV and Box TV. These companies are betting on growing smartphone and Internet use to drive growth. Netflix, however, has positioned itself as a premium service and so has a price disadvantage. It basic subscription package costs Rs 500 a month; many rivals offer their service free while others charge Rs 200-300 a month. (Click here to read more on Netflix’s entry). A predominance of English language content makes matters difficult for Netflix in India. This is where licensing deals and local language content can help. “In some places where tastes run much more local like Japan, like India, we’re certain that [we] will take more of a local approach in terms of licensing and producing more local language content there as well,” said Ted Sarandos, chief content officer at Netflix, during the company’s earnings call for the third quarter through September. - VCCircle