Best Deal TV, a celebrity-driven 24/7 Home shopping Channel, has appointed Hari Trivedi as Chief Operating Officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing at Best Deal TV. He would also be initializing lowest price offers and deals on Best Deal TV for its users. Trivedi who until recently spearheaded Naaptol.com as President was responsible for Technology, Vendor/ Warehousing/ Inventory/ Merchandising /Media/ Call centre/ Logistics/ CRM and overall sales and marketing at Naaptol. Prior to this, Hari was associated with Aksh Optifibre as Head of IPTV business and Times Internet Ltd as the National Head for e-commerce. Speaking on his appointment Raj Kundra, Founder CEO, Best Deal TV says, “Hari has been in the industry for over 30 years and has oodles of experience in home shopping, E- commerce and E- governance platforms. We are proud to have him onboard and believe his experience will do wonders for Best Deal TV. We are one of leading home shopping network and we wanted someone like him to pace our operations and fulfill our ambitious targets. Hari’s thorough experience and Best Deal TV’s budding business enterprise would be apt to meet the need of the consumers and sellers.”  Commenting on his new role, Trivedi says, “The home shopping business in India has a scope to quadruplicate itself in last few years. Being associated in this industry, I see myself as contributing to the overall growth of the e-commerce industry. I would like to go for a more innovative approach to double the current readers’ offers industry and we intend to fully leverage this opportunity." – Adage India