Planetcast Media Services Limited forays into OTT segment by introducing its OTT solution targeted towards existing broadcasters and non-TV content owners. Planetcast OTT is a new, turnkey OTT solution for media companies, publishers and content creators to build advanced OTT app and web based entertainment ecosystem and deploy it in a highly cost effective manner.

Planetcast OTT solution is aimed towards exponential increase in ROI (Return on investment) for broadcasters, media companies, video content owners and publishers who wants to take their content over the top. Planetcast OTT empowers the customers to quickly launch, manage and monetize new OTT offerings. 

Planetcast, with its OTT solution aims at breaking the glass ceiling which prevents passionate media companies and content owners from making OTT market entry due to the high cost attached to it. An out of the box solution, it enables the customers to deploy premium OTT experience within the time limit and within their budget. Planetcast OTT solution will have a simplistic interface which does not require engineers to manage or build services, Planetcast is very clear about OTT product offering; it is to make customer’s life simple and hassle free.

“The global OTT market is projected to surpass USD 64.9 billion by 2021; it is too big a business not to be done. Media companies and content owners can increase their business exponentially through OTT offerings and I am confident that they will find a like-minded partner in Planetcast. Our solution is cost effective, easy to deploy and easy to manage. Our two decades of successful broadcast industry operations is the biggest differentiating factor behind Planetcast OTT solution.” Sanjay Duda Chief Marketing Officer, Planetcast – Broadcast and CableSat Bureau