Film content and entertainment business provider Shemaroo Entertainment   has joined hands with cable services firm Hathway Cable to offer premium paid ad-free services. The services would be offered free to the consumers for the first month, Shemaroo said, adding that post this period, these services will be available at different price points. Commenting on the development, Shemaroo Entertainment Director Hiren Gada said: "This is a big leap, not only for Shemaroo but for the industry as well". "Our tie up with Hathway will usher a new era in Cable TV viewing," he added. Hathway CEO T Panesar said, "We are happy to partner with Shemaroo and are confident that with this partnership, we will fulfil our promise by providing quality and the best services to all our subscribers". Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the mobile, internet, Broadband, IPTV and DTH, among others. – Money Control