2016 was a fairly busy year for Times Network’s English movie and entertainment business. It looked to target the youth better with the new channel Movies Now 2 which sports an edgy attitude.
This year one of the main goals of Times Network is to take this channel to the next level by broadening its appeal. With Movies Now, the aim is to further strengthen viewership across dayparts including the weekend. Meanwhile, the aim with Romedy Now is to see that the brand is not just about a television channel. Marketing will get more aggressive.
“We are coming off a strong year. Viewership has grown and all our brands have been consistent in their performance. In 2017, growing viewership and leadership is important. Cementing our domination on perception will be important. Movies Now 2 will be our top priority for the year,” said Vivek Srivastava, Times Television Network senior VP, head English Entertainment cluster, Zoom.
One thing that is important for Srivastava in this regard is the second output deal that was done with Disney last year that gives the company access to the Marvel and Lucasfilm library. – Dream DTH