In a bid to cater the cultural sensitivity of the region, Prasar Bharati, is all set to launch Arun Prabha, a new satellite television channel for Northeastern India, this was informed by Assam Chief Minister Sarbananda Sonowal on Tuesday.

“The Ministry of Information and Broadcasting has come up with the proposal of the channel for catering the cultural activities of Northeast besides strengthening its activities in the region,” stated Sonowal.

He further mentioned that Arun Prabha will operate from August 2017, with its head office in Itanagar.

Arun Prabha will be Doordarshan’s second channel for the region. The proposal to launch DD Arun Prabha was initially announced in Narendra Modi government’s first budget.

Sonowal also urged Union government for a counterpart Assamese channel of the same.

Notably, in last September, Doordarshan had partnered with an outdoor music festival of Arunachal Pradesh, called Ziro Festival of Music, organized by a local cultural organization, tourism Department of Arunachal Pradesh and the Ministry of Development of Northeast region (DoNER). - North East Today