Eros Now, one of the fastest growing digital over-the-top (OTT) Indian entertainment platforms, owned by Eros International Plc (NYSE:EROS), has partnered with T-Mobile’s video streaming program, Binge On. This association will enable users of T-Mobile across the United States to enjoy Eros Now’s premium entertainment through Binge On without paying any data charges.
Eros Now, a world-class digital OTT platform, will now reach out to T-Mobile’s large customer base of approximately 71.5 million users across the US, who can stream its extensive library of Bollywood and regional language films, music, and originals for free without using any high-speed data, all automatically applied to their qualifying plan.
Commenting on the association, Rishika Lulla Singh, CEO, Eros Digital, said, “We are excited about our exponential growth by joining hands with a leading American wireless network player like T-Mobile, a strategic association that will enable us to continue engaging with newer customers in the US thorough their optimized video streaming Binge On”. - Business Wire