Vice Media is partnering with the Times of India group to launch and distribute its Viceland channel in India, apart from producing digital and online, mobile, and TV content in India.

Viceland, a joint venture between A+E Networks and Vice Media, will launch as a paid TV network in India with a mix of local and international content. The 24-hour channel is programmed and produced by Vice. The local JV between Vice Media and The Times Group will also see Vice opening a new bureau and production hub in Mumbai, creating original content for distribution across TV, mobile, digital and linear platforms in the region.

The partnership with Vice will see the opening of local production studios, the hiring of leading journalists and filmmakers, and the airing of tailored local news and lifestyle programming around the clock. The JV will also see the launch of Virtue India, Vice’s in house creative services agency. Virtue will develop branded content for the Indian market drawing on Vice’s extensive relationships with advertisers and innovative approach to creating branded content that seamlessly weaves content, audiences and brands across multiple platforms. Vice will split the startup costs with The Times Group. Marketing and ad sales will be handled by The Times Group. – Dream DTH