Zee Media regional channel deputy CEO Purushottam Vaishnava has been given the additional charge of leading three channels -- Zee Bihar Jharkhand, Zee Kalinga, and Zee 24 Ghanta (Bangla news channel) and North-East.

The network is also planning to expand its reach in the northeastern India, a source close to development confirmed the news to Indiantelevision.com. "A channel will be launched to exclusively cover the North-East region," the source added.

Vaishnava will now report to the chairman house instead of reporting to the regional channel CEO Jagdish Chandra. Also, now Chandra will look after the newly-launched channel Zee Hindustan, Zee Rajasthan  and Zee Salaam.

In January, the network elevated Vaishnava as the deputy CEO of Zee regional channels such as -- Zee 24 Taas, Zee Punjab, Zee Madhya Pradesh. Vaishnav has been serving as the channel head of Zee Marudhara Rajasthan and Zee Purvaiya (Bihar and Jharkhand). – Dream DTH