Dish TV has initiated a creative pitch, several leading agencies are participating in the pitch process that is currently underway in Delhi. The account size could not be ascertained at the time of filing this report. At present, the creative duties for Dish TV is with McCann Worldgroup. The agency had won the business in 2009. Prior to which Lowe Lintas was servicing the account. Over the years, Dish TV has launched several advertising campaigns and has built a strong recall with its brand ambassador Shah Rukh Khan. Some of their memorable campaigns include 'Life Masala Mar Ke', 'Dish Sawar Hai', 'Dish Karo Wish Karo', 'Sofa, Basement, Puddle' and 'Jawan ko Salaam'. In 2016, Dish TV and Videocon d2h (Vd2h) decided to merge operations to form the single largest pay TV operator with 27.6 million net subscribers. Post completion, the merged entity will be renamed as Dish TV Videocon Limited. As per the brand, it has over 14.5 million subscribers across Asia and provides its customers with features like radio channels, electronic program guide, parental lock, capacity for more than 500+ channels and movies on demand. – Adage  India