Dishum Broadcasting Pvt Ltd has announced the launch of its upcoming Bhojpuri GEC – Dishum on  July, 15 in Patna through a press conference. To grace the occasion, Ravi Kishan, Pawan Singh, Madhu Sharma &ShivikaDewan, the superstars of Bhojpuri industry were present. The channel unveiled its first look along with International Bhojpuri Film Awards (IBFA). Vishal Gurnani, Director Dishum Broadcasting Pvt Ltd said ,“Compared to all other regional languages Pan India , we believe the Bhojpuri industry is a largely underserved market and our research shows that there is a clear need gap for great content to be delivered to this large audience base. Dishum is here to transform Bhojpuri Entertainment forever by bringing world class content, high production values & compelling stories and is endorsed by the biggest Bhojpuri stars.”

Dishum guarantees complete entertainment for entire family. The channel will have a mix of fiction & non- fiction content which will have programs across genres such as mythology, horror, drama, kids shows, etc. catering to all the members of the family. The channel will also showcase Bhojpuri blockbusters for its audience. The channel has acquired exclusive telecast rights for the Yashi Films property IBFA which is going to be happening in London on  July 30, 2017.

AbhaySinha’, owner Yashi Films commented, “I am glad & honored to know that a channel like Dishum is launching & will be catering to Bihar/Jharkhand, UP/Uttarakhand audience. Also, I am truly delighted to be associated with Dishum Broadcasting Pvt Ltd team for IBFA, 2017”

Gracing the occasion, Bhojpuri superstar Ravi Kishan said, “Dishum channel will be the first Bhojpuri channel which will cater to its audience by showcasing some top class programs, movies & reality shows. Also, this is the 3rd year of International Bhojpuri Film Awards presented by Dishum happening in London on July 30. This year’s show will have some great performances by ManojTiwari, AmarapaliDubey, Nirhuaa, PakhiHegde, etc”. - TV News4u