Dish TV has partly adopted TRAI’s new tariff order, which is currently facing litigation. Dish TV has launched an initiative in the industry Mera Apna Pack, at just Rs. 8.5 per channel, reflecting the true spirit of value, affordability, reachability, and empowering customers with the freedom of choice. Mera Apna Pack initiative provides subscribers the ultimate flexibility of channel selection to curate the best suitable pack. Customers can opt for popular channels by just paying Rs. 8.5 per channel over and above the basic service pack. Customers can also choose popular high definition channels priced at Rs.17 per channel. 

 Speaking on the occasion, Anil Dua, Group Chief Executive Officer, DishTV, stated, “We are delighted to announce the Mera Apna Pack initiative for our esteemed customers and enable them to exercise the freedom of choice in viewing their favourite television content. While Freedom of Choice has been claimed for many decades, this initiative will truly empower consumers to choose from amongst the bouquet of channels and pay for only those channels that they would like to watch. This will also be in tune with TRAI’s new tariff regulations, an attempt to make channel pricing flexible yet affordable."- Ad Gully