Western Digital has announced its association with the film production house, Fox Star Studios for one of the Bollywood release of the year releasing on August 25. Digitalization has empowered managing assets and control over content, from the script to screen processes. Western Digital, a leading digital storage provider has enabled this change for a movie, A Gentleman, Sundar Susheel Risky.

As part of the promotions leading up to the film’s release, WD a Western Digital brand has also come up with an exciting offer. Consumers will get cash back of Rs. 100 on purchase on any SanDisk product with a capacity 64 GB & above. Consumers can also claim cash back of INR 200 on purchase of every MyPassportTM drive. The offer is applicable on key eCommerce retail platforms including Amazon, Snapdeal, Shopclues & Paytm and is valid till August 15, 2017.

“With Indian cinema leading the way in production techniques and VFX technologies, production houses are investing heavily in storage technologies to achieve efficiency in processes and save costs. Our association with Fox Star studio is a long standing and we are delighted to collaborate again. With this promotion, Western Digital supports consumers by helping them to manage their digital content in a fun and exciting way. The association with the movie will once again help promote the brand as the most innovative and exciting storage vendor in the Indian market.” Asserts Khalid Wani, Managing Director for India Sales, Western Digital.  

“Our association with Western Digital stems from their absolute commitment to supreme quality and a longstanding experience of innovation and reliability. The entertainment business today is unforgiving of anything that is less than a 100 percent perfect. This is exactly what Western Digital offers in terms of storage which is reliable with a huge capacity of terabytes. They understand how crucial the high-quality footage and its storage is in the movie making process and we are delighted with this continued association with the brand for this film.” stated Fox StarStudios.  - Business Standard