Discovery Communications India will air a special short capsule feature series highlighting the work done under Namami Gange program starting this Independence Day. The special series will air across 7 Discovery portfolio channels including Discovery Channel, TLC, Animal Planet, Discovery HD World, Animal Planet HD World, TLC HD World and Discovery Tamil.
Vikram Tanna, VP, Head of Advertising Sales & Business Head of Regional Clusters, South Asia, Discovery Communications India, said, “We have used world’s first attempt to cover river Ganges on a stand-up paddle board as the core story telling arc and closely integrated the work done on ground by Namami Gange to create a very informative series. The short-capsule, episodic story telling format is also being tried for the very first time. I am confident that this will attract viewer’s attention.”
Discovery covered this inspiring expedition, and integrated the work done by National Mission for Clean Ganga (NMCG), the implementing arm of Namami Gange program at key junctures to create this unique and special series.- Business Standard