According to the BARC Ratings of Hindi GEC for week 31 for the period between July 29 to Aug 4, 2017, Zee Anmol has remained as the market topper in Urban + Rural and Rural Market, while Star Plus has a fallen down to No. 4 moving below its rivals Zee TV and Colors. Star Plus also lost its leadership in Urban market to Colors. The Strong performance of Khatron ki Khiladi has driven the channel strongly to lead the market.- TV News 4u