Applause Entertainment has appointed Deepak Segal as Head of Content. Segal joins Applause Entertainment with over three decades of experience in the film and television industry. His repertoire of work includes key positions to drive content strategy across media giants like Fox Television Studio India Pvt. Ltd., Sahara Motion Pictures, Star India and Star Plus.

“Sameer has an innate capability to merge creativity with commerce and I am delighted to join him at Applause. I have faith in the vision of building a content hub that tells great stories, across mediums, catering to millions that wish to be entertained,” said Segal on this appointment.

Promoted by Aditya Birla Group Chairman, Kumar Mangalam Birla and headed by Sameer Nair, Applause Entertainment is committed to investing and co-investing in the creation of content across mediums with a special focus on digital, to tap into the enormous opportunity of a potentially 500 million strong mobile-internet-smartphone consumer base.

“A perfect storm is brewing in the world of entertainment. At Applause we aim to be at the centre of it, in helping build an ecosystem that brings together talent, creators and platforms. We are committed to collaboration and will create multi-lingual, multi-genre and multi-platform series. Deepak was an integral part of my team at Star, helping turn around Star Plus with KBC and the K-Soaps and inlaunching the premium Star One. He brings with him a strong understanding of the business and I am delighted to welcome him onboard,” said Nair, CEO, Applause Entertainment. – Best Media Info