The Vice-Times Group deal involves launching TV channel Viceland in India under a different name featuring a mix of local and international content. In addition to TV, the JV will also produce and distribute local programing for online and mobile.
Vice is also setting up new offices in Mumbai and Delhi which will include a studio producing scripted, film, news and culture content from India for different platforms.
The youth-centric media company will also launch its subscription video on demand (SVoD) service in India, Singapore, Hong Kong, Taiwan, and Thailand. The service is run in Asia Pacific in partnership with Japanese telco NTT DoCoMo.
The company has also opened its Asia Pacific headquarters in Singapore and has appointed global general manager Hosi Simon as its first regional CEO.
Simon will relocate from New York to Singapore to drive the company’s expansion in the world’s most populous continent. Vice already has offices in Beijing, Shanghai, Tokyo, Auckland, Melbourne, Sydney, and Jakarta.
“We believe there is a huge opportunity for Vice to build out a deeply relevant, highly local, youth media company across the Asia Pacific region,” said Vice Asia Pacific CEO Hosi Simon.
“With the growing importance of local culture to young people, along with a surging youth population and increased connectivity, some of the most dominant forms of global youth culture across technology, music, fashion, consumer brands, food, and identity will come from this part of the world.”
It is pertinent to note that Viceland was earlier intended to launch in August, Vice co-founder and CEO Shane Smith had said during his visit to India in March. Vice will also offer content sub-titled in Hindi.
Earlier, Times Network MD and CEO MK Anand had told TelevisionPost.com that the tentative name of Viceland in India will either be Viceland Now or Vice Now.
Springtide Infotainment Media, the JV between Times Group and Vice Media, has applied for two licences with the ministry of information and broadcasting (MIB). Pragya Tiwari is the editor-in-chief of Vice India while Samira Kanwar is head of video. – Indian DTH