Eros International Plc has announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform, will be available on webOS enabled LG smart TVs worldwide with a preferred placement for the Eros Now app in the devices in India.

Eros Now's vast library of Bollywood and regional language films, music videos, TV shows, originals and more will be accessible by millions of LG smart TV owners across the globe. Users will also be able to enjoy a range of exciting features including full length movies, thematic curated playlists, multi-language subtitles for movies, music video playlists, regional language filters, and access to a watch list of titles.

Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, "We are excited to partner with one of the largest and formidable brands in consumer electronics. Smart TVs are increasingly becoming a must-have in every household today. This partnership provides millions of LG smart TV users with unlimited access to Eros Now's vast library of premium content, as well as a seamless viewing experience for Eros Now users which furthers our vision of being platform agnostic."

Younchul Park, Director Home Entertainment-LG Electronics India said, "We are very excited to partner with Eros Now. At LG, we constantly look at partnerships which can offer value proposition to consumers and our association is a step forward towards this endeavor. The market for smart TV is experiencing an upsurge in India. Availability of good content can certainly enhance the overall consumer experience of smart televisions. We are very confident that good content will further drive smart TV sales in India and create a conducive eco-system for us to cater to the ever-increasing demand." – Nasdaq