Broadcaster Star India has launched the standard definition (SD) version of its premium Hindi movie channel Star Gold Select HD.

The channel, which is priced at Rs 7.77 on a la carte basis, has been launched on select platforms. This will be Star’s sixth Hindi movie channel after Star Gold, Star Gold HD, Star Gold Select HD, Star Utsav Movies, and Movies OK.

Star Gold Select had recently aired the classic film Mughal-e-Azam’ with a special add-on service created in partnership with the select direct to home (DTH) operators. As part of the association, the movie was available for viewing in color as well as black & white (B&W) mode on the add-on service.

Like its HD sibling, Star Gold Select also follows the same format of one break film.

Launched in March 2017, Star Gold Select HD aims to serve curated, meaningful stories from Indian cinema on television to a discerning audience. It is targeted at the upper end of the pay TV segment and plays a select library of films.

Star, which operates 26 HD channels in different genres, sees HD channels as a big driver of pay revenues. Star’s first premium HD channel under the ‘Select’ brand was Star Movies Select HD, which targets upscale audiences with a proposition of 365 movies for 365 days. Star Movies Select HD was launched in July 2015.

More than a year later, it launched Star Sports Select HD1 and HD2 by moving all its premium international content like EPL, Bundesliga, Grand Slam Tennis and F1 to the two channels. Recently, Star had also launched SD versions of Star Sports Select HD1 and HD2. – Indian DTH