Netflix is “far behind” other players in the Indian over-the-top video market, ranking fifth in terms of user numbers behind local and international rivals, according to new research.

Hong Kong-headquartered analysis firm Counterpoint said that local providers Hotstar and Voot ranked first and second respectively in the Indian market, followed by Amazon Instant Video in third place and SonyLIV in fourth.

Star India-owned Hotstar and Viacom 18’s Voot have access to local and Western content and both monetize through advertising – with Hotstar offering a ‘freemium’ subscription and ads service and Voot opting for an entirely ad-based model. – Little India