The constant buzz in the OTT space keeps pointing to the big potential of digital as the future of entertainment. This month it has a new entrant, someone who wants to start a 'theatre on the web'. With 30-odd films (in 26 years) to his name, filmmaker Vikram Bhatt, known largely for his horror thrillers, plans to launch his own OTT app on January 27, his birthday. The app is going to be called 'VB on the Web', just like his YouTube channel that was launched last year.

Bhatt has an interesting plan for the app. He will steer away from the monthly SVOD (subscription video-on-demand) system that's currently prevalent in the OTT market and make his audiences pay per show with 'ticket' prices as low as 10 to 20 rupees. The app will start with three shows - Untouchables (starring Bhatt himself), Twisted 2 and Maya 2. This platform will also be open to external producers to put up their content on a revenue-sharing basis.

Overall, is it a well-calculated strategy or a bold risk?

For starters, Bhatt has already had the audience sample his content. Loneranger Productions, a company he started in 2016 for digital, content has put up seven web series on his YouTube channel also called VB on the Web. Titles there have had consistent views, with some crossing the million-view mark; perhaps it is what pushed him to go for his own platform. – AFAQS