Discovery Communications India’s maiden Hindi GEC Discovery Jeet will debut on 12 February.
The network has also unveiled brand film #HaiMumkin in which Bollywood actor Nawazuddin Siddiqui has lent his voice. The brand gives viewers insight into the evolution of black and white television to color. Conceptualized and written by Glitch and produced by Two Nice Men Mediaworks, the film is called ‘Look, who’s watching!’
Discovery Communications India VP-Head of Mass Entertainment-South Asia Sameer Rao said, “Nawazuddin’s story is inspirational, an extraordinary tale of someone who made it possible with ‘hai mumkin’ attitude. The depth of his voice helps in connecting the viewers with the times gone by and convey Discovery Jeet’s proposition.”
The male-skewed GEC will have 200 hours of fresh content and at least five hours of fresh programming every day.
Discovery Jeet is also planning to have a separate content slate for weekends which will include a differentiated comedy and a crime show. It is also considering reality shows which will also fit into its philosophy of ‘underdog winning’.
Discovery Jeet, which will replace Investigation Discovery, will be a pay channel with multiple regional language feeds. – Indian DTH