Sony Pictures Network (SPN) India is all set to launch regional language feeds for Sony Ten 1 HD and SD. The languages are Hindi, Bengali and Malayalam.

It was about time Sony took a bite of the regional apple, an opportunity rivals haven’t wasted time in invading. According to FICCI-KPMG report 2016, regional makes up 33 percent of India’s TV viewing pie. Sony has already attempted several regional-focused attempts recently such as broadcasting the El Clasico in Hindi, Malayalam and Bengali and the FIFA U-17 World Cup in Hindi and Bengali.

This move will give sports viewers the choice to pick their language any time of the day. The test signal of the Hindi feed was visible during the first test match in the ongoing India versus South Africa series.

According to sources, the channels will be available on all pay DTH operators and some cable networks. SPN declined to comment on the same. – Indian DTH