In what marks its entry into the film production market in South India, the Anil D. Ambani owned Reliance Entertainment on Tuesday announced a joint venture with Y Not Studios and AP International for production of movies.

ShibasishSarkar, Chief Operating Officer of Reliance Entertainment said, “We are extremely pleased to partner with Y Not Studios and AP International. This relationship will allow Reliance Entertainment to make its presence felt strongly in the vibrant South film market, with production of high quality content. This relationship is in line with our continuing strategy of partnering with like-minded and successful creative individuals, while playing the role of supportive investors on our part.”

Y Not Studios, founded by S. Sasikanth has produced 12 feature films in Tamil, Telugu, Malayalam and Hindi, including VikramVedha in 2017, which featured as the Number 1 Indian Film of 2017 on IMDb, ahead of even a gigantic blockbuster like Bahubaali 2. In 2016, Y Not Studios produced a bilingual film—SudhaKongara’s IrudhiSuttru in Tamil and SaalaKhadoos in Hindi in association with RajuHirani. R. S. Prasanna’s popular Hindi comedy drama ShubhMangalSavdhan (2017) was a joint production of Y Not with Colour Yellow Productions and Eros International.

Sanjay Wadhwa’s AP International Films is a leading overseas distributor and has distributed more than 700 movies that include Linga, Kabali, Theri, Mersal and Baahubali.

The partnership follows on the heels of Reliance Entertainment’s joint ventures in the Hindi film industry with RohitShettyPicturez, Plan C Studios (with NeerajPandey) and Phantom Films (with Anurag Kashyap, Vikas Bahl, VikramadityaMotwane and Madhu Mantena). – The Hindu