The Commercial Head of Zee South Channels, Rajesh Vasireddy, has decided to move on in peruse of his personal ventures.

With this Rajesh is putting an end to his long-standing relationship with the channel that goes beyond 13+ years. He joined Zee Group in May 2005 as Vice President – Commercials and in 2015 he was elevated as Vertical Head. He was operating from Hyderabad.

Prior to joining Zee, he was associated with Eenadu Group for more than a decade at various functions in its group companies. He started off as head of Production in UshaKiran Movies in the year 1995.

Currently he is responsible for Zee South Channels spends including Programming, Marketing, IT and Corporate Services spend categories including Media rights acquisitions for all three major South-India markets Bangalore, Chennai and Hyderabad.

Rajesh Vasireddy was instrumental in setting up the basic structure of Cost related framework during the launch of Zee South Channels like Zee Telugu, Zee Tamil and Zee Kannada. He also implemented the system and corporate practices across all these channels that includes negotiating with Producers and acquisition of Media Rights etc…

He has the expertise in areas of creativity and imagination, with an ability to visualize the final product coupled with sound technical and industry knowledge. He also has extensive experience in managing budgets, and cash-flows to meet program schedules and dependencies. His area of exposure includes Production and Post Production Planning, Finalizing Locations and Actors, Content / Theme finalization, Planning the execution of Events/Festivals. – TV News4U