DSport has acquired the media rights for Sri Lanka’s Nidahas Trophy. This is the first occasion that the Discovery Communications-owned sports broadcaster has acquired media rights to broadcast live cricket involving the Indian cricket team.
The Discovery Communications-owned channel will show all matches from the Twenty20 international cricket tournament, which is being held in Sri Lanka and will also feature Bangladesh and India in a tri-nation clash.
This will be the first time that DSport will broadcast cricket matches involving the Indian cricket team.
Further details of the agreement have not been made public. InsideSport has gathered from the sources that the rights have invoked a lukewarm response from the other leading broadcasters – Star Sports and Sony.
“We had few more offers but Discovery’s offer was the best,” said an official from the Sri Lanka Cricket (SLC) board. “Discovery already has a huge presence in sports broadcasting in Europe through Eurosport.”
DSport acquired the rights to the Pakistan Super League T20 cricket competition last year.
The 2018 Nihadas Trophy, which will celebrate Sri Lanka’s 70th year of independence, will see the three participating countries play seven T20Is in Colombo at the R Premadasa International Cricket Stadium from the 8th March to 20th March. – Inside Sport