Wavemaker, Group M’s agency created from the merger of Maxus and MEC has announced the retention of media duties for Tata Sky.    Maxus has been the media agency on record ever since the DTH service provider launched its operations in India in 2006.    Malay Dikshit, chief communications officer, ?Tata Sky said, “GroupM has been associated with Tata Sky for the past 10 years and it was time that we scanned the media industry for best practices, great leadership and sound commercials. While there were some brilliant and very strong contenders delivering on all of these requirements, team Wavemaker stood a step ahead. Tata Sky welcomes Wavemaker on board again”.    “Associating with Tata Sky for over a decade now has been an enriching experience for all of us. Tata Sky is one of our oldest client partners in India and we are extremely happy to continue our relationship with them,” says Kartik Sharma, managing director, Wavemaker South Asia. – Campaign India