Viacom18 Media Pvt Ltd launched Tamil General Entertainment Channel ‘Colors Tamil’ in Chennai today. The channel will begin telecasting original content from February 20.

Colors Tamil will be available in leading cable networks and DTH platforms and Viacom18’s digital platform Voot.

Speaking to mediapersons at the launch today, Sudhanshu Vats, Group Chief Executive Officer, said original content accounts for about 21 hours per week with focus on women-centric shows. These shows were designed based on the market research done by the company in 18 districts in Tamil Nadu.

The company has already launched Colors in Gujarati, Oriya, Kannada and Bangla. Ravish Kumar, Head – Regional Entertainment, said they are continuously expanding their reach, especially in the South that has a huge potential. Of the Rs 22,000-crore advertisement revenue South India accounts for about 30 percent.

Viacom18’s turnover accounts for about Rs 3,100 crore. Of the total revenue, broadcast accounts for about 80 percent, 15 percent from films and live, merchandise and digital platform about 5 percent. – The Hindu Business Line