With an aim to strengthen the network’s leadership team, Big FM elevates Manish Karnatak as Head of its soon to be launched content incubator and studio, Thwink. In addition to his role as National Creative Director, he will lead the marquee content studio that works towards enabling strategic innovations and efficient creation of quality content for radio and clients. His role will focus on constructing clutter-breaking content across radio and digital platforms for both audio and video formats.

Tarun Katial, CEO, Big FM said, “Manish has expertly led the division as the National Creative Director and now in his new role, he has already rolled out high-impact campaigns. With his depth of expertise in the creative conceptualization process and being a successful content creator himself, we are confident that our new structure will enable us to benefit from new, extraordinary opportunities ahead.” – TV News4U