Hungama Play, India's one of the leading VOD services, has announced the biggest content expansion and feature upgrade with its version 2.0. With the upgrade, Hungama Play aims to enhance consumer experiences with an addition of over 7000 hours of video content along with new and exciting features such as download manager and swipe-gesture-controlled media player. Besides the vast movie library of over 8000 titles, Hungama Play 2.0 launches new sections including television, music videos, kids, short movies as well as live events across genres and languages with over 45,000 video pieces to choose from.
Hungama Play has entered strategic content partnerships with leading content creators and production houses such as Sony, BBC, ITV, Rajshri, Sun TV Network, Maa TV, and NDTV Lifestyle among others while continuing the long-standing association with some of the biggest content providers including Warner Bros, Yash Raj Films, UTV Disney, and Balaji Telefilms. Hungama Play will also soon be foraying into original content with the addition of five new series by March 2017. With new, enhanced features and addition of new content categories, Hungama Play is set to become the most preferred destination for on-demand video services. The new catalog caters to pre-schoolers from the age of two years to young teenagers. Some of the popular Children series have been added to the catalog. Children offerings also include the biggest animated blockbusters from Disney.