Keeping pace with content demands across new and traditional platforms, Adobe unveiled a series of innovations, including virtual reality (VR) and motion graphics which are coming soon in Adobe Creative Cloud and Adobe Marketing Cloud. Adobe is making advancements in virtual reality (VR), 3-D, motion graphics, and character animation support tools to deliver, measure, and monetize TV and film content across multiple screens. Adobe is aiming to help video creators of all kinds - from broadcasters and big movie studios to Youtubers and brands to create their best work. Adobe's multiscreen solution will help media companies connect with their audiences in a personalized way by delivering compelling experiences and adopting immersive capabilities such as 3-D, VR, and augmented reality (AR).

Expanding on the new VR features launched earlier this year, Adobe is unveiling additional innovation in the next release of Premiere Pro CC including auto-aware VR that detects and applies the correct setting to stereoscopic and monoscopic media. Rapidly accelerating 3-D-content creation, Adobe will showcase a 3-D-rendering engine which increases the pace and efficiency of 3-D content generation. Artists can now create editable 3-D elements such as text and shape layers intuitively from within after-effects with new Cinerender technology.