Grass Valley shows the new iTX Flex solution – a cloud automated playout platform designed to seamlessly connect and monetise by offering cloud playout orchestration using microservices, provided as SaaS.
At BroadcastAsia 2018, Grass Valley, a Belden Brand (Booth 4R2-01), is demonstrating its solutions and how the newly combined portfolio with Snell Advanced Media (SAM) is enabling broadcasters, news
organizations, rights holders and media service providers to meet the challenges of creating, managing and delivering compelling and immersive content in a rapidly changing media landscape.
Attendees can see solutions from a range of key application areas including IP infrastructure, cloud and virtualized playout, and advanced workflow solutions.
Somu Patil, Vice President Sales Asia, Grass Valley, commented: “Following Belden’s acquisition of SAM, Grass Valley now offers the most comprehensive portfolio of solutions on the market. At BroadcastAsia 2018, we are showcasing how the integration of the two portfolios is driving real innovation and enabling our customers to build agile, future proof infrastructures and workflows with zero compromise on their ability to create and deliver the best content to more viewers.”
At its booth, Grass Valley is demonstrating the new iTX Flex solution – a cloud automated playout platform designed to seamlessly connect and monetize by offering cloud playout orchestration using microservices, provided as SaaS. The cloud architecture of iTX Flex provides faster service launches, more agile business models and a lower total cost of ownership, the release stated.
Also on display are Grass Valley’s production switchers that provide the flexibility to work with a variety of content formats, including 4K UHD. Visitors will see switcher solutions that suit a wide range of requirements, from the IP I/O footprint video production engine, GV K-Frame X, to the Kahuna 6400, live production switcher which delivers format versatility, and the compact GV Korona K-Frame V-series for flexible 12G-SDI connectivity.
The booth features demonstrations of GV STRATUS 6.0 – the suite of tools for news production and EDIUS which edits more resolutions, formats and frame rates than any other editor, the company claims.
Visitors are also able to see ICE integrated playout, which is powered by Morpheus automation for advanced flexibility. It offers multiple channel outputs from a single playlist and supports 2D or 3D graphics templates with dynamic, real-time data, as well as Grass Valley’s cutting-edge LDX cameras, including the LDX 86N Series native HD/3G/4K/high-speed camera platform with optional HDR and the compact LDX C86 series of high-speed cameras. – Broadcast and CableSat Bureau