Star India-owned Channel V has come full circle. After having transformed itself from being a music channel and to a youth entertainment channel, the company is now going back to its roots as a music-only channel.
As a part of the revamp, Star has already moved out its existing shows and replaced the channel by 24-hour music content.
Channel's programming will focus on music videos that not only sound good but look good as well. It will present whole thing in a clutter-free environment and with curated content. Star India is a fully owned subsidiary of â€¨21st Century Fox. Channel V was launched in India in 1996 primarily as a music channel.
Channel's idea is not to compromise on the visual experience; they are looking at the opportunities to grow both in English and Indian music content in an ad-free environment.