Viacom18 is set to release the network's maiden 3-D stereoscopic animation theatrical. Two divisions from Viacom18 Network - Viacom18 Motion Pictures and Nickelodeon have joined hands to create a movie based on the popular Lotpot characters Motu Patlu. The movie aims at creating a new milestone for Indian animation by promoting India's vision of Make in India content. The movie is slated to release in mid-October in Hindi and Tamil in over 700 screens across India.
The network had previously released ten Motu Patlu movies in the made for TV format that received an overwhelming response and the 11th movie will mark the characters' big screen debut. Post the theatrical release, the movie will also be aired on Nickelodeon and Viacom18's digital platform, Voot.
A 360-degree marketing and activation plan has been crafted for the movie. Apart from being promoted on Viacom18's network, the movie will also be promoted across other network groups. A promotion drive across 30 cities of the Hindi- and Tamil-speaking belts has also been planned for the movie. Marketing alliances with more than 20 brands across categories such as confectionery, toys, FMCG, milk supplement products, etc., is being tapped.