Ferzad Palia, Business Head-English and Youth Entertainment, Viacom18

"Vh1 India represents the changing entertainment preferences of the millennials. It is to cater to these evolving preferences that the channel has refreshed its content and visual experience. Our endeavor is to now make the channel more inclusive by introducing original content and socially integrated shows into the mix. We are sure that the all new Vh1 will reinforce our authority on International music & pop culture. There could not have been a bigger, more entertaining and relevant platform than Global Citizen Festival to showcase the brand new and refreshed Vh1."

Ferzad Palia
Business Head-English and Youth Entertainment,
Viacom18

International Music Channel, Vh1 from Viacom18, is set to elevate its brand experience with an all new refreshed Vh1. The redefined Vh1 affirms the channel's position as India's go-to destination for not only international music but music, entertainment, and pop culture. The iconic channel will for the first time bring a live engaging original programming.

With this refresh, Vh1 is slated to capture the imagination of India's influencers on television, and beyond television with never seen before social integration and an extensive on-ground network that goes beyond metros to engage with a much wider audience.

To further strengthen its programming, Vh1 is all geared to introduce a new prime time with refreshed content that comprises a seamless blend of international music and pop culture, along with a power-packed lineup of originals. Original programming will build relevance to India by giving a sneak peek into India's thriving music, entertainment, and pop culture scene. A new prime time lineup with differentiated long-form content will be introduced with shows.