Sudhanshu Vats, Group CEO, Viacom18

'Indian films are a powerful and popular medium of entertainment globally. Launching Rishtey Cineplex helps us ride the wave of inherent relationship between the expatriate Indian population and the sense of cultural inclusivity that our films evoke. Associating with Amagi, we are enhancing our footprint across the US market, cementing the same home connection our network has built for viewers here.'

Sudhanshu Vats
Group CEO, Viacom18

Viacom18 has launched Rishtey Cineplex in the US using Amagi's Cloudport-managed services. Rishtey Cineplex is a Hindi movie channel that airs Bollywood movies, along with Hindi-dubbed South Indian movies. The channel is part of a growing bouquet of offerings from the Indian media and entertainment conglomerate Viacom18.

Cloudport is the cloud-based managed services platform, offering unparalleled simplicity, advanced automation, and built-in transparency for TV networks to run and control their broadcast operations 24×7 from any remote location. For Viacom18, Amagi architected the entire broadcast workflow – from content preparation to storage and archival, playlist management and scheduling, graphics insertion, hosted playout, last-mile fiber delivery, and 24×7 monitoring.

Hosted on a secure Amazon AWS cloud infrastructure, Cloudport service integrates with third-party partners to deliver the channel feed to Dish TV in the US for distribution. Amagi's edge playout server creates entertainment experience for the channel's viewers, playing feature-rich graphics and DVE based on the channel playlist. Furthermore, Cloudport gives Viacom18 flexibility to expand into new regions, as all of its content assets are now on the cloud.