NexGTv is looking to expand its content for smart TVs and similar larger screen offerings. The foray into TV space is expected sometime in 2017.

Currently, the app-based OTT player, owned by Digivive Services Pvt. Ltd., has offerings across mobile devices such as smartphones, tablet PCs, desktops, and laptops. Second screen is a popular concept in the developed countries, and commonly refers to the use of a computing device for consumption of content, apart from TV. People have started opting subscription-based services, and the concept of a second screen and personalized viewing is gaining popularity in homes that have a single television set. The company is targeting smart TVs and is working toward that end.

Normally, such curated content on multiple screens is available on a subscription basis. In case of nexGTv, it has a subscription- and advertisement-based revenue model. The subscription model, which accounts for majority of the company's revenue, has a direct billing model and a telco billing model. Under the telco-billing model, the subscription charges are either added to the customer's post-paid mobile bill or deducted from their prepaid balance. Apart from regular tie-ups, offerings include categories, such as news, serials, and movies. The company also has original content that includes youth-centric shows and tell-and-discover offerings.

The company is also in talks with multiple investors to raise funds for growth in international markets, increase its content library, and foray into the TV space.



BroadcastAsia 2017

Digital version