Discovery Communications has entered into the sports telecast space in India with the launch of a new channel Dsport. Discovery has been present in India for nearly 20 years with different global brands such as Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science, and Turbo/Velocity.
Dsport is in advanced negotiations for selected high-quality cricket events to add to its portfolio. At launch, Dsport will be a part of the sports tier via a subscription model on both DTH and cable in both HD and SD. Discovery already has a huge presence in sports broadcast in Europe through Eurosport. The launch of Dsport in India complements the wider strategy to provide fans with more live action across a plethora of sporting genres.
Among the sports properties that the new channel will offer include football from Brazilian League, Chinese Super League, Portuguese League, and Major League Soccer (USA); golf from British Open, US Open, PGA Championship, and LPGA; NASCAR motor racing, and six nations Rugby along with UK and Irish horse racing events.