Star India is ready to launch the high-definition (HD) version of its Telugu movie channel Maa Movies. The new channel will be a mirror of Maa Movies SD version. Maa Movies HD, which is priced 25 on reference interconnect offer (RIO), is likely to launch on February 15, 2017. The launch of the new channel will take Star's regional HD count to seven and the total HD channel count to 27. Last year, Star had launched six regional HD channels back-to-back. These include Bengali channels Star Jalsha HD and Jalsha Movies HD, Tamil channel Vijay HD, Telugu channel Maa HD, and Marathi channel Star Pravah HD. Its first regional HD channel was Asianet HD. All these channels are priced 25 on RIO basis. In December 2015, Star India acquired the broadcast business of Maa Television Network comprising four Telugu language entertainment channels – Maa TV, Maa Movies, Maa Gold, and Maa Music – for USD 346 million.


 

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BroadcastAsia 2017

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