Doordarshan is looking forward to expand its fleet of channels and is in talks with e-commerce players like Amazon to source old content that had earlier run on the public broadcaster. Doordarshan is looking to launch channels in kids, music, and youth genres. An exercise is also on to revamp its existing channels. The pubcaster expects its revenue to touch 800 crore this fiscal, up from
750 crore in FY16. Doordarshan has decided to create a time band to air iconic shows that were airing earlier on the channel. Doordarshan runs 23 TV channels and has 67 program-generating facilities across the country. The broadcaster has auctioned its prime-time programming slots to production houses such as Balaji Telefilms as part of its move to overhaul content and be in competition with private Hindi general entertainment channels. The pubcaster also operates a free-to-air direct-to-home (DTH) platform, DD Freedish. Freedish mopped up 65.5 crore from the sale of 10 slots in February, 2017. The highest bid was for 7.3 crore. The latest round of auction has taken the DTH platform's revenue to 250 crore this fiscal.


 

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BroadcastAsia 2017

Digital version