Zee Entertainment Enterprises Ltd. (ZEEL) is taking its three year-old premium Hindi GEC, Zindagi off from television. Adapting to evolving audience preferences across India, ZEEL has announced the decision to move Zindagi to its video-on-demand (VoD) platform, OZEE from July 1, 2017.
This move has been announced with an objective to expand digital engagement with audiences who thrive on time-shifted viewing. With this, ZEEL is focused on owning the full extent of the consumer's premium and personal video experience.
Zindagi will be available on OZEE and will showcase the content in different genres from across the world enabling the channel to deliver more distinctive and quality content to audiences.