Raj Nayak

“With the recent consolidation of Hindi, youth, music, and English entertainment clusters, Viacom18 is carving out an identity for itself in the ecosystem that cohesively speaks to adults, youth, and millennial, and create opportunities that are multi-dimensional and multi-platform. Namrata and Mandar have been instrumental in the success of the youth, music, and English entertainment genres and as we look to dial up synergies and expand to capture white spaces within the genres, they are best suited to support Ferzad in further strengthening our influence in these genres.”

Raj Nayak,

Further strengthening the recent organizational restructuring that saw consolidation of Viacom18's national brands aimed at youth and adult audiences, viz., Hindi, youth, music and English entertainment under the leadership of Raj Nayak, COO – Viacom18, has recently announced a rejigging of its business and revenue leadership team. Namrata Tata who was previously responsible for Ad Sales – English entertainment, will now take on the new and expanded role of Head, Ad Sales – youth, music, and English entertainment. Mandar Natekar, who was earlier heading Ad Sales – youth and music, will be moving into a business role and will be responsible for one of the newest ventures of the network, the MTV Music Project.

Under Mandar's leadership, the MTV Music Project will nurture an ecosystem of new and established artistes and create original music content. Namrata will now oversee sales revenue for the consolidated cluster of youth, music, and English entertainment. Both Namrata Tata and Mandar Natekar will continue reporting to Ferzad Palia.