Further strengthening the recent organizational restructuring that saw consolidation of Viacom18's national brands aimed at youth and adult audiences, viz., Hindi, youth, music and English entertainment under the leadership of Raj Nayak, COO – Viacom18, has recently announced a rejigging of its business and revenue leadership team. Namrata Tata who was previously responsible for Ad Sales – English entertainment, will now take on the new and expanded role of Head, Ad Sales – youth, music, and English entertainment. Mandar Natekar, who was earlier heading Ad Sales – youth and music, will be moving into a business role and will be responsible for one of the newest ventures of the network, the MTV Music Project.
Under Mandar's leadership, the MTV Music Project will nurture an ecosystem of new and established artistes and create original music content. Namrata will now oversee sales revenue for the consolidated cluster of youth, music, and English entertainment. Both Namrata Tata and Mandar Natekar will continue reporting to Ferzad Palia.