Star Maa has launched to rechristen its network channels under the Star Maa umbrella. Maa Music, Maa Gold, and Maa Movies have got refreshed to Star Maa Music, Star Maa Gold, and Star Maa Movies. Star Maa Movies HD has been added to the bouquet. With re-branding, the content offerings will ramp up. All the network channels will showcase and launch an array of new shows and innovative programming.
The brand proposition of Star Maa Music is aimed as flipside of music. Star Maa Gold is poised to be a GEC with a difference. Star Maa Movies SD and Star Maa Movies HD are aimed at constantly redefining the possibilities of movie viewing experience.