Kevin Vaz

“We are in the entertainment space and with changing aspirations and expectations of viewers, we always look to redefine entertainment. Innovation, content variety, spiffy packaging, and quality of the channel are a sign of our commitment to Telugu viewing audiences, globally. As we enter this new phase, we will continue to delight our consumers with new stories and new programs that will redefine entertainment in various genres – be it with gold movies or music channels.”

Kevin Vaz,
CEO-South Region,
Star India

Star Maa has launched to rechristen its network channels under the Star Maa umbrella. Maa Music, Maa Gold, and Maa Movies have got refreshed to Star Maa Music, Star Maa Gold, and Star Maa Movies. Star Maa Movies HD has been added to the bouquet. With re-branding, the content offerings will ramp up. All the network channels will showcase and launch an array of new shows and innovative programming.

The brand proposition of Star Maa Music is aimed as flipside of music. Star Maa Gold is poised to be a GEC with a difference. Star Maa Movies SD and Star Maa Movies HD are aimed at constantly redefining the possibilities of movie viewing experience.