Mayur Parekh

“Our goal at Amplify18 is to make branded content business affable and most importantly an entertaining affair for our consumers. My role will be to take it to the next level by growing it aggressively.”

Mayur Parekh,
Assistant General Manager,

Network18 has recently launched Amplify18, an entertainment, lifestyle, and brand amplification entity of Network18. Amplify18 will leverage the group's national television network along with the strong digital network to drive visibility, awareness, and business growth for its clients through innovative advertising and communication formats.

Through Amplify18, the group aims to roll out interesting and relevant brand content and distribution integrations in order to move beyond the current format of advertising being used by brands and organizations to improve brand awareness and thereby its equity. The group has appointed Mayur Parekh as assistant general manager to drive the corporate division, who reports to Puneet Singhvi, head-corporate development.