Disney has recently announced plans of ending its deals with Netflix to launch its own streaming. It intends to launch the service in 2019. Disney will end its first-run movie output deal with Netflix starting in 2019, most of its films will no longer feature on other streaming platforms. Instead, its family focused films will be available to the consumer on Disney's own streaming service, which will launch first in the United States and then globally.

The launch marks an entirely new strategy for the company, which is taking advantage of the incredible opportunity that changing technology is providing to leverage the strength of brands. However, it is not entirely new, as Disney had previously launched a small streaming platform, Disney Life, in 2015, featuring children's films and TV shows. In an attempt to gain independence from Disney, Netflix is buying Millar Comics for a sum estimated between USD 50 million and USD 100 million in its first acquisition in 20 years.